The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy
Women Who Wow: Sylwia Jenner
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why Selecting the Right Company Swag is so Important for Your Business and Brand
I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
How to Create a Marketing Strategy For a Law Firm Merger
Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.
I have –
An Easy Way to Build Relationships and Create Content for LinkedIn
Here’s a quick way to build relationships on LinkedIn and in real life – write a recommendation for someone who has done an extraordinary job for you on a project,
A Simple Way to Build Your Brand and Business on Social Media
The next time you go to a conference or attend a webinar, use it to build your own brand and network.
This means you need to be actively present, meaning