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The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today

By Stefanie M. Marrone on July 6, 2022
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Law firms, Lead Generation, Legal marketing, Marketing, Personal Branding, Sales Coaching
The tactic you must incorporate into your marketing strategy… publish client alerts and blog posts

The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.

They are one of the most effective ways to engage with clients…

Join the Legal Marketing Association’s Virtual Program with Me on Best Practices for Using LinkedIn to Build Your Brand, Network and Business

By Stefanie M. Marrone on July 5, 2022
Posted in Events, LinkedIn
2022 Summer Series Part Two Best Practices for Using LinkedIn in 2022 and Beyond to Build Your Brand, Network, and Business

Find out how to magnify LinkedIn to enable your firms and lawyers to become more discoverable to help bring in business leads, engage with current clients and prospects and make…

11 Ways to Build Your Brand and Business During the Summer

By Stefanie M. Marrone on July 1, 2022
Posted in Business Development, Legal marketing, Personal Branding
Here are some ideas for how you can build your brand and business during the summer

As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp…

Five Steps to Grow and Nurture Your LinkedIn Presence and Network

By Stefanie M. Marrone on June 28, 2022
Posted in LinkedIn, Social Media
How to grow and nurture your LinkedIn connections

What do LinkedIn and a plant have in common? Well, think of LinkedIn like a plant that needs care and nurturing in order to grow and flourish.

That means not…

10 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level

By Stefanie M. Marrone on June 24, 2022
Posted in LinkedIn, Social Media
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The summer is a great time to hit the reset button on your marketing efforts and focusing on LinkedIn should be an integral part of that.

Today, LinkedIn should be…

How to Write Better Client Alerts and Blog Posts

By Stefanie M. Marrone on June 21, 2022
Posted in Content Marketing
writing better alerts (Instagram Post)

One of the most effective marketing strategies for lawyers is writing client alerts and blog posts on a regular basis. Publishing content like this establishes you as a thought leader…

Why Storytelling is Key to Content Marketing Success Today

By Stefanie M. Marrone on June 20, 2022
Posted in Content Marketing, LinkedIn, Social Media
storytelling is the best marketing

Each of my highest rated posts on LinkedIn have one thing in common. I shared a story in them. I used storytelling to connect with my network. I stood out…

Easy Ways for Lawyers to Generate New Business

By Stefanie M. Marrone on June 16, 2022
Posted in Business Development, Business Referrals
eggs in basket

I was talking to a lawyer recently who shared with me a story I hear too often. His client’s longtime in-house legal team changed when the general counsel left his…

Why You Don’t Need to Post on LinkedIn Every Day

By Stefanie M. Marrone on June 14, 2022
Posted in LinkedIn, Social Media
The key to creating a successful and effective social media strategy is having intentional posts with purpose that support your business and brand

You don’t need to post on LinkedIn every day to be successful on LinkedIn. Wait, did Stefanie Marrone, the Social Media Butterfly herself just say that? Yes! Here’s what I…

Nine Ways to Enhance the Reach and Networking Power of Your Content

By Stefanie M. Marrone on June 8, 2022
Posted in Content Marketing, Social Media
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Today you really must use content marketing to amplify your marketing efforts. If you’re not, you’re not taking advantage of all of the tools you have to ensure that your…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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