The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve been thinking a lot about how I can maximize my time away from the office (missing three full work days is stressful especially when you work at a small firm like I do) and use the conference as an opportunity to not only learn and network, but also to build my professional brand. There are so many things that any attendee can do – regardless of whether or not they have a speaking role – to build their profile at this conference or any professional event.

So how do you get the most out of your conference experience and maximize your time out of the office while raising your profile?

I’ve gone to the LMA Annual Conference for many years, and through my experiences, I have some thoughts on what you should and shouldn’t do when you go to the conference. I’ve put together some tips in this JD Supra article. I hope you find them helpful, and I look forward to seeing everyone in Atlanta!

Also, I’ll be presenting a workshop session on Wednesday, April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals” that will delve into how to take your social media efforts to the next level and use content and social to drive revenue and bring in business and engage with clients. Also, look for me and Andrew Laver and Rob Kates behind the camera as we once again bring you Facebook Live coverage from #LMA19 with an expanded reporting team.