Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals.” I am so glad that the session seemed to resonate with attendees. Also, I’d like to thank the LMA Mid-Atlantic Region for featuring this article on their blog.  

In their recap, Sarah and Catalina highlight key points from our workshop, including how social media is used, what firms should be doing to connect with their target audiences and how to implement best practices immediately. Take a look!