Thank you to the New York City Bar Association for featuring my article on why LinkedIn is so important, especially now.

Online networking is more important than ever for staying top of mind and building connections.

As I note in the article, aswe are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections. There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform.

I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

In the article, I provide advice and tips on strengthening your LinkedIn presence for business professionals of all levels and firm size.