With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
10 Ways to Achieve Content Marketing Success
Five Small Yet Impactful Actions to Take on LinkedIn Today
I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of
New LinkedIn Feature: How to Share Someone’s Profile (or Your Own Profile) with Your Connections
I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their
10 Easy Ways to Use Social Media to Build Your Business and Brand
Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile, which you
How to Build a Strong Personal Brand Despite Social Distancing
It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.
Your personal
Why Your Employees and Colleagues Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your
How to Silence Your Inner Critic and Be Kinder to Yourself
So many of us are so hard on ourselves. Maybe it’s because we are Type-A personalities. Maybe it’s because we are perfectionists. Maybe it’s because the current economic environment has
Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material
What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?
Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues. Also – add this to every presentation you give from now on.
LinkedIn 101: Master Profile Basics, Build Your Professional Brand and Generate New Business
Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.
LinkedIn is the most important social media channel
12 Ways to Strengthen Your Content Marketing Efforts
Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.
Here are 12 tips to make your content marketing efforts successful and worthwhile. Keep in mind that they may take time to show real ROI, but I have seen thought leadership content lead to new business over and over. Remember that great content invites followers and potential leads/referrals and clients – that is how you achieve content marketing success.