How do you find success on LinkedIn today?
Well it happens when you focus on helping and supporting others, and providing value and expertise to them on a consistent basis.
So if you feel like you’ve been walking up an escalator that is going down when it comes to growing your following on LinkedIn, switch your focus to helping them instead of focusing on your growth and metrics.
Start by asking yourself:
How can I HELP my audience?
How can I grow my likes or followers or engagement quickly?
Also try reposting others’ content (think articles from people you admire in your network, famous quotes, articles from Forbes and other news outlets) – they often will get more likes than your original content at first because others know and trust the source.
Your own original content won’t get the attention it deserves in the beginning because you don’t have an audience that knows, likes and trusts you yet, and LinkedIn’s algorithm favors those who post often.
Posting content consistently and supporting those who support you is the key to social media success.
This is why it’s so important that when you start creating your own original content that you keep going, without placing your worth in vanity metrics.
When you switch your focus to helping others, that’s how your platform and personal brand really begin to grow here. Be brave to stay the course.
Try it and let me know how it goes!