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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Karen Gamba is the Co-Founder and CMO of the ExV Agency, a minority woman and LGBTQIA+ owned digital production company that focuses on short-term marketing strategies, online fundraising and socially impactful visibility initiatives for non-profits, Fortune 500 companies and small businesses.

Karen is also the co-founder and executive director of Women Building Women, a nonprofit organization that supports transgender women of color, women of color who have been previously incarcerated (returning citizens) and women professionals who work with at-risk male youth through professional mentorship, entrepreneurial leadership and educational programs, that allow these individuals access to promising career and business opportunities with built in networks of senior women executives.

She was nominated to be a woman who wows by Nina McCann – learn more about her.

Content Bullseye

Did you know that 27 million pieces of content are being distributed on a daily basis?

That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.

It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.

Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.

Here’s how.

Learn more about Nina McCann in this Women Who Wow profile. Nina is a marketing, public relations and business development professional with nearly 20 years of experience in the professional services environment.

Currently, she is the Director of Marketing for NAM (National Arbitration and Mediation), a national alternative dispute resolution provider. Her in-house roles at professional services firms have included overseeing marketing at a national accounting firm (Citrin Cooperman) and regional and global law firms (Forchelli Deegan Terrana LLP, Nixon Peabody LLP and Fried Frank LLP).

Nina started her career as a publicist for a NYC not-for-profit organization, Victim Services, Inc. where she acted as a bilingual spokesperson, resulting in media coverage in The New York Times, Daily News, Newsday and El Diario.

Nina has contributed to numerous industry articles, participated in panel discussions and has been featured on the radio discussing marketing, public relations and media. She is a member of the Hispanic Public Relations Association – New York Chapter and a former Board member of the Public Relations Professionals of Long Island. She was honored by the L.I. Hispanic Chamber of Commerce with its Director of the Year award, Long Island Business News legal marketing award and named a 2021 Power Women in Long Island by the Herald Community newspaper publications.

Learn more about why Nina is a woman who wows.

I am so excited to have Deborah Farone in the Women Who Wow series as she is truly someone I admire and someone who is the epitome of a woman who wows (also our last names rhyme). She is brilliant, generous with her time and advice, and she is a woman who supports other women.

In case you don’t know who Deborah is, she created and managed the marketing departments for two of the world’s most highly respected law firms, Cravath, Swaine & Moore and Debevoise & Plimpton. She now runs a consulting firm Farone Advisors, where she works with company leaders and C-suite professionals to produce innovative programs in the areas of strategic planning, business development, marketing communications and key client management.

Somehow she found time to write a book in 2019! It’s one of my favorite industry “encyclopedias” and not just because I’m quoted in it. The book “Best Practices in Law Firm Business Development and Marketing,” published by PLI, was based on more than 60 interviews of law firm leaders, innovators, technologists, academics and marketers.

Learn more about Deborah.

Alice Simons is a marketing, communications and business development professional with more than 20 years of experience in the for- and non- profit sectors.

In her current role as Marketing Communications Manager at national boutique consumer and commercial financial services compliance law firm Hudson Cook, she plans and executes strategic marketing campaigns, including digital content marketing, brand management, PR and client outreach.

She began her career in non-profit annual fund development roles at the New York Philharmonic and Mann Center for the Performing Arts before transitioning to a marketing role at a consulting/law firm. In 2018, she became the first in-house marketer at Hudson Cook.

Alice is a lifelong volunteer for various community organizations, including Special Olympics, the Annapolis Opera and Annapolis Film Festival. She currently serves as member-at-large on LMA’s Baltimore Local Steering Committee and on the Marketing and Business Partner Committees for the American Financial Services Association.

Learn more about her in this Women Who Wow profile.