I wanted to discuss an issue that keeps coming up for my clients that may also be happening for some of you. This involves when someone from a company has
Last week, I presented a virtual CLE program for Perrin Conferences with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your
In what shouldn’t come as a surprise to anyone, LinkedIn has reported that it’s seeing a massive increase in company posts mentioning ‘COVID-19’ and ‘working from home.”
What is interesting
Over the past few months, you may have noticed LinkedIn’s post composer quick links growing, with more options to help guide what you post about on the platform (and make
I get a lot of social media questions, and I wanted to take the opportunity to answer them in a new “Ask Me Anything” regular series.
Here’s the first question
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
We are in uncharted waters right now with the pandemic. Law firms and other businesses are trying to function in a rapidly changing environment, including adapting to its employees working remotely on a large scale for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your firm and lawyers during this time? The answer is online.
We will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.
Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.
While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.
There are so many things you can do right now to help guide your clients through this time using social media and content. Here are some ideas.
While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It just requires us to pivot what we were doing before the pandemic (taking clients and prospects to lunch or events, going to in-person networking events and conferences) and conducting most of our networking and brand building online or by phone. It involves shifting to doing more thought leadership and relying on social media and webinars.
When done correctly, these tools can help you cast an even wider net on your marketing and business development efforts than before due to the vast reach of the social platforms. Your goal is to stay top of mind and to be helpful. That’s it. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business.
There will come a point in your career when you will get fired, let go, downsized or furloughed. No matter the circumstances surrounding you losing your job, it sucks. I’ve been through almost all of them myself.
But the bright side is that you can emerge from these situations as a stronger, better version of your professional self and use these failures to propel you to work situations that are a better fit for you – just like I did.
Every dark situation has a silver lining, and I want you to know that you aren’t alone in experiencing speed bumps along your career path. You can fail (multiple times in fact) but still have a successful career. Remember – just because it didn’t work out for you in one position doesn’t mean that you are doomed for your entire career. What will define you is how you dust yourself off after a setback and forge ahead. Resiliency, resourcefulness and determination will set you apart from others and help you get back on track. Here are some tips to help you.
Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want to be unemployed right now because businesses aren’t going to be as quick to hire – they want to see how the coronavirus pandemic will affect their bottom line – and new projects will likely be put on hold for the foreseeable future.
It’s never been more important to be the model employee and to go above and beyond. Don’t give your company a reason to doubt your commitment or work product.
Here are a few tips to bulletproof your job now that you can carry into the future.