With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
10 Ways to Achieve Content Marketing Success
10 Easy Ways to Use Social Media to Build Your Business and Brand
Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile, which you
How to Build a Strong Personal Brand Despite Social Distancing
It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.
Your personal
Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material
What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?
Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues. Also – add this to every presentation you give from now on.
LinkedIn 101: Master Profile Basics, Build Your Professional Brand and Generate New Business
Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.
LinkedIn is the most important social media channel
12 Ways to Strengthen Your Content Marketing Efforts
Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.
Here are 12 tips to make your content marketing efforts successful and worthwhile. Keep in mind that they may take time to show real ROI, but I have seen thought leadership content lead to new business over and over. Remember that great content invites followers and potential leads/referrals and clients – that is how you achieve content marketing success.
12 Easy Ways to be More Successful With Your Content Marketing Efforts
Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is
11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been
Social Media Practices to Help Build Your Personal Brand and Your Business
Last week, I presented a virtual CLE program for Perrin Conferences with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your
Answers to Your Top Instagram Questions (and a Few Best Practices)
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.