It’s not enough to have a social media presence, it’s about what you say, how you say it and when you say it. In case you’ve run out of ideas
Seven Types of Posts you Should Share on LinkedIn
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with Deborah Farone.
In the podcast, Deborah and I discussed the strategies and
9 Tips to Expand the Reach and Power of Your Content
Have you ever wondered why some of the content you post to social media performs really well (with a high number of likes, comments and shares) and some posts don’t?
20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
Thank you to the New York Law Journal and Mid-Market Report for publishing my new article, “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”
Your most important job right now is to lay the foundation for when we return to “normal” and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.
How (and Why) to Create a Custom URL for Your LinkedIn Profile
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? A custom URL will enable you to use your LinkedIn
11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.
A Great Example of Social Media Marketing from Gittings Legal
I love this infographic by Gittings Legal Photography on how to look your best on virtual meetings. I also love the colorful and easy-to-read visual they created to showcase their
Last Chance to Register for Tomorrow’s Free Social Media Online Program
I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm
How to Easily Increase Your LinkedIn Connections
LinkedIn tip of the day: INCREASE YOUR CONNECTIONS
Now is an excellent time to build your connections, as we will be relying on online networking for the foreseeable future.
Be
Join Me for a Free Social Media Master Class on June 4 at 1pm ET
Please join me for a FREE virtual program on Thursday, June 4 at 1pm ET.
Online networking, social media and content marketing is crucial to market your firm and yourself