Here’s an important way to help your LinkedIn profile become more discoverable on Google – LinkedIn SEO.
LinkedIn SEO is handled the same way you would apply SEO to your
Why Keywords Are Key to Better Google Search Rankings for Your LinkedIn Profile
Women Who Wow: Shari Belitz
I’ve been a big fan of Shari Belitz on LinkedIn over the pandemic.
Her posts are eye catching and different for starters. Her engagement is high – she regularly uses
How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
How to Easily Create Content for Your LinkedIn Company Page
If you find yourself struggling for what to post on your LinkedIn Company Page and how to boost engagement and how to get more followers for your page, I have
How the Basic Principles of Professional Services Marketing Impact Other Buying Decisions in our Lives
So I recently did a thing. A rather big thing for the first time. I got a car. It was kind of a big deal to me because I’m in
Women Who Wow: Edie Reinhardt
For over 20 years, Edie Reinhardt has worked with professional service firms to increase their name recognition, position themselves as industry experts and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.
Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing and business development roles within professional media companies. Learn more about her in this Women Who Wow profile.
Beware of Shady Publications That Want Lawyers to Pay for Ads When Their Clients are Featured in a Magazine Profile
There are some legal publishers that have for years been engaging in annoying and intentionally confusing marketing practices that prey upon private practice lawyers at firms with deep pockets.
One
A Valuable Resource to Help You Not Fall for Spammy Lawyer Awards and Rankings Submissions
For all of those marketing folks and lawyers who ask whether an award or ranking is worth putting on your bio or even worth pursuing in the first place –
Women Who Wow: Emily Woloschuk
Birmingham, Alabama-based Emily Woloschuk helps lawyers build their businesses and deliver outstanding client service.
She has held a diverse range of marketing and business development roles, including serving as the
Women Who Wow: Logan Tracey
Logan Tracey is the Head of Business Development and Marketing for the Real Estate practice at Herrick Feinstein, one of New York City’s largest full-service commercial real estate law and land use & zoning practices. She also leads the BD efforts for the Israel and Nordic practices, with a focus on inbound transactions to the United States.
Before beginning her career in legal marketing, Logan was a singer and an actress in New York working in theater, television, commercials and indie film. Her studio album, For Sale, can be found on iTunes, Spotify and where ever you stream your music.
I’m so glad I met her many years ago through the Legal Marketing Association and thankful for social media to help us keep in touch.
Connect with her on LinkedIn and learn more about her in this profile.