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LinkedIn Tip: Here’s Why You Should List All of Your Past Professional Experiences and Education on Your LinkedIn Profile

By Stefanie M. Marrone on March 9, 2021
Posted in LinkedIn, Personal Development, Social Media
LINKEDIN TIP

I’m working with a lawyer who has been practicing law for 25+ years.

When I looked at his LinkedIn profile, I immediately noticed that he only had his most current

…

Everything You Need to Know About International Women’s Day

By Stefanie M. Marrone on March 8, 2021
Posted in Social Media, Women's Initiatives
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I hope that every company and individual is planning to do a social media campaign as well as an internal program for International Women’s Day, which is on March 8.…

A Great Example of How to Celebrate International Women’s Day at Your Company

By Stefanie M. Marrone on March 6, 2021
Posted in LinkedIn, Motivation, Personal Branding, Personal Development, Social Media, Women's Initiatives
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Memories keep popping up on my social media accounts from last year at this time and they’re poignant because we didn’t know that we would soon be social distancing for…

first two lines of linkedin post

Why the First Two Lines of Your LinkedIn Post Are Now the Most Important

By Stefanie M. Marrone on March 3, 2021
Posted in LinkedIn, Personal Branding, Social Media

If you look at this LinkedIn post example, you’ll see why the first two lines of your post are the most important in terms of capturing your reader.

Oftentimes, LinkedIn…

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How Much Content Should You Give Away for Free on Social Media and Blogs?

By Stefanie M. Marrone on March 2, 2021
Posted in Content Marketing, LinkedIn, Social Media

As I started to build a following on LinkedIn, I initially worried about giving away too many tips and free content here and on my social media channels.

I wasn’t…

Why and How to Create a Meet the Team Social Media Campaign at Your Organization

By Stefanie M. Marrone on March 1, 2021
Posted in Business Development, Career Development, Content Marketing, Evergreen Content, Social Media
Meet the Team (1)

Implementing a Meet the Team social media campaign is a good idea for any company, both large and small.

These posts are evergreen content – meaning they can be used…

LinkedIn Don’t: Using The Who Viewed Your Profile Tool as a Reason to Connect

By Stefanie M. Marrone on March 1, 2021
Posted in Business Development, LinkedIn, Networking, Social Media
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Here’s a LinkedIn don’t for you that recently happened to me for the first time and was one that I personally found creepy. It was someone using the “I saw…

Why You Can Never Spam Your Connections with Your Content on LinkedIn

By Stefanie M. Marrone on February 28, 2021
Posted in Content Marketing, LinkedIn, Social Media
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Did you know that there’s absolutely no way for every single LinkedIn connection of yours to see every single post of yours?

In fact the odds are against you that…

How to Find Your Voice on LinkedIn and Have More Success When You Post Updates

By Stefanie M. Marrone on February 26, 2021
Posted in Content Marketing, LinkedIn, Personal Branding, Social Media
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I used to have no idea what I was doing on LinkedIn. I would post random motivational quotes or an interesting article or something I wrote and get very little…

How to Format Your LinkedIn Posts for Maximum Visibility and Engagement

By Stefanie M. Marrone on February 25, 2021
Posted in hashtags, LinkedIn, Personal Branding, Social Media
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The way you format your LinkedIn posts is just as important as what you say.

You have just 1300 characters to get the attention of your audience so use them…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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