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When Social Media Goes Viral – The Bernie Sanders Mittens Meme and How You Can Use it in Your Marketing

By Stefanie M. Marrone on January 26, 2021
Posted in Social Media

I have to admit, I have been having way too much fun looking at memes involving Bernie Sanders and his mittens.

In case you’ve been living under a rock and…

Your Quick LinkedIn Promotion To-Do List

By Stefanie M. Marrone on January 26, 2021
Posted in Events, LinkedIn, Social Media
to do list

Today one of my clients asked me to provide a quick list of things their employees can do to promote events and other items posted by the company on LinkedIn…

Hashtags 101: How Changing Just a Few Characters Can Make a Huge Difference in Your Hashtag Strategy

By Stefanie M. Marrone on January 26, 2021
Posted in hashtags, LinkedIn, Social Media
hashtag strategy (1)

It is so important to check the number of followers that a hashtag has before you use it.

Just changing a letter can make a huge difference in the number…

How to Overcome Your Top Worries With Your Content Marketing Efforts

By Stefanie M. Marrone on January 25, 2021
Posted in Content Marketing, Social Media
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Content marketing is not one of those marketing efforts where you see immediate results. It’s a long-term investment that will likely not show ROI for some time.

In addition, if …

How You Can Use Social Media Effectively Right Now

By Stefanie M. Marrone on January 20, 2021
Posted in Facebook, Instagram, LinkedIn, Social Media, Twitter

Social media has never been more important or build your brand and business especially while social distancing and individuals continue to use social to vet and research you.

Here are…

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How to Create a Strategic Custom LinkedIn Headline

By Stefanie M. Marrone on January 20, 2021
Posted in LinkedIn, Personal Branding, Social Media

Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you…

Why it’s Important to Find Your Authentic Voice When Creating Social Media Posts

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Instagram, LinkedIn, Marketing, Personal Branding, Social Media, Twitter
Find your voice

Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand’s personality shine through in everything you share on social media.

Be yourself. Be authentic.…

Sales

Social Media Advertising Basics

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Instagram, LinkedIn, Social Media

While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as…

Why You Should Use Facebook as Part of Your Marketing and Business Development Strategy

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Social Media
Facebook-logo-500x350

Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local company or a big national organization. Social media…

Why You Should Unfollow, Delete and Block People on Social Media

By Stefanie M. Marrone on January 17, 2021
Posted in Personal Branding, Personal Development, Reputation Management, Social Media
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Unfollow. Delete. Block.

It’s in your hands. You have control over who has access to you on social media and what you see.

I recently did a personal social media…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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