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LinkedIn Stories New Feature: You Can Now Add Hyperlinks

By Stefanie M. Marrone on February 8, 2021
Posted in LinkedIn, Personal Branding, Social Media

Companies can now add links to LinkedIn stories!

In an exciting new enhancement to LinkedIn stories, company pages can now add URL links to LinkedIn story posts. Note that this…

How to More Easily Use LinkedIn to Build Your Brand and Business

By Stefanie M. Marrone on February 7, 2021
Posted in Branding, Business Development, LinkedIn, Personal Branding, Personal Development, Social Media
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If your goal is to grow your business and brand on LinkedIn (which it should be!), here’s what you need to do:

  • Have a strong foundation – meaning a more

…

How to Be More Targeted With Your Social Media Efforts to Achieve Your Goals

By Stefanie M. Marrone on February 7, 2021
Posted in LinkedIn, Marketing, Personal Branding, Social Media
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There are so many ways to use social media for branding and business development but not all of them are effective.

It’s never been more important to use social media …

Hashtags 101: Why You Should Check Each Hashtag on LinkedIn Before You Use Them

By Stefanie M. Marrone on February 5, 2021
Posted in Content Marketing, hashtags, LinkedIn, Social Media
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Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.

Just changing a…

Why the Number of Likes, Comments and Shares You Get on a Social Media Post Doesn’t Tell the Full Story

By Stefanie M. Marrone on February 4, 2021
Posted in Content Marketing, Social Media
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Remember just because someone doesn’t like or comment on your LinkedIn posts doesn’t actually mean that they don’t:

– See your post
– Read what you have to say
–…

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Why You Should Share Other People’s Content on Social Media

By Stefanie M. Marrone on February 2, 2021
Posted in Diversity & Inclusion, Social Media

Do you share other people’s content on social media? If not you should! Not only does it help your audience learn, but it also helps to:

– Build rapport
–…

What You Should Post on Social Media to Amplify Your Brand

By Stefanie M. Marrone on February 1, 2021
Posted in Content Marketing, Personal Branding, Social Media
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I’ve found the key to social media success is to post content of value to your target audiences in an authentic and engaging way, to choose the right platforms for…

How I Changed my LinkedIn Content Strategy and Achieved Personal Success

By Stefanie M. Marrone on January 31, 2021
Posted in Content Marketing, LinkedIn, Motivation, Personal Branding, Personal Development, Social Media
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A couple of years ago I changed my LinkedIn strategy.

I almost didn’t though even though these posts generated the most likes, comments and feedback.

Why?

Because the posts showed…

How to Customize the Ads you see in Your LinkedIn News Feed

By Stefanie M. Marrone on January 30, 2021
Posted in LinkedIn, Social Media
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While you can’t remove ads from your LinkedIn feed, you do have control over the ads you see and you can take action to ensure that you don’t keep seeing…

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PSA to Law Firms – Please Don’t Capitalize “Firm” Anymore

By Stefanie M. Marrone on January 26, 2021
Posted in Content Marketing, Social Media

This is my PSA to law firms re capitalizing “Firm”

Does anyone else also feel strongly that law firms shouldn’t capitalize the word “Firm” in outward facing materials particularly in…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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