Social Media

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The savviest social media marketers only craft social media posts with a strategic mindset to support their firms’ and their lawyers’ business development efforts. If the post doesn’t support your firm’s strategic goals, immediately abort mission.

Now, that being said, not every post you create should solely focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry and devoid of personality and heart.

…if the post doesn’t support your firm’s strategic goals, immediately abort mission.

Firms should also showcase their “softer” side, which can support their business development efforts as well, because clients want to see that their outside counsel has multidimensions to their firm.

Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. For example, intersperse posts about firm life, pro bono and community service activities, as well as profiles on current lawyers and alumni, and photos from firm events depicting individuals at the firm engaging with each other socially.

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with Deborah Farone.

In the podcast, Deborah and I discussed the strategies and…

Thank you to the New York Law Journal and Mid-Market Report for publishing my new article, “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”

Your most important job right now is to lay the foundation for when we return to “normal” and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period. 

Business Development Tips

It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.