While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any
The Right Way to Sell Your Services on LinkedIn
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
10 Ways to Raise Your Profile on LinkedIn
It’s hard to imagine but LinkedIn hasn’t always been a tool for us to build our brands and businesses.
In fact here’s a photo of me from then. This is
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s
How to Use LinkedIn’s People Who Viewed Section to Your Advantage
Do you look at LinkedIn’s People Also Viewed section on your profile? If not you should! It gives you a treasure trove of information on who LinkedIn thinks is in
Eight Effective Ways to Enhance Your Social Media Presence
People often ask me how they can become stronger social media marketers both for themselves and their companies.
I always say that it’s not hard to do IF you are
How Lawyers and Law Firms Can More Effectively Promote Their Successes on Social Media
Social media tip: Make your posts about your audience and less about you, especially when promoting a success. Make sure to give value and educate others and to show
The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today
The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.
They are one of the most effective ways to engage with clients
Join the Legal Marketing Association’s Virtual Program with Me on Best Practices for Using LinkedIn to Build Your Brand, Network and Business
Find out how to magnify LinkedIn to enable your firms and lawyers to become more discoverable to help bring in business leads, engage with current clients and prospects and make
11 Ways to Build Your Brand and Business During the Summer
As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp