The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy
Women Who Wow: Sylwia Jenner
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
How to Use LinkedIn’s Newest Posting Feature – Adding Outbound URL Links to Your Posts
In what could be one of the most exciting LinkedIn updates in a long time, we can now add clickable outbound links to LinkedIn posts.
That means no more needing
How to Use LinkedIn as Your Blog
Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.
That’s because each LinkedIn post is a blog post. And your LinkedIn account is your
The Right Way to Sell Your Services on LinkedIn
While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
How to Create a Marketing Strategy For a Law Firm Merger
Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.
I have –
An Easy Way to Build Relationships and Create Content for LinkedIn
Here’s a quick way to build relationships on LinkedIn and in real life – write a recommendation for someone who has done an extraordinary job for you on a project,
August Hashtag Holidays to Incorporate Into Your Social Media Calendar
Consider incorporating hashtag and social media holidays into your content calendar.
These holidays – which occur every month – provide opportunities to stand out, show pride in a cause you
A Simple Way to Build Your Brand and Business on Social Media
The next time you go to a conference or attend a webinar, use it to build your own brand and network.
This means you need to be actively present, meaning