It’s important to remember that just because you created a useful article or blog post or are hosting a timely webinar, there is no guarantee that anyone will actually know about it.

The idea of “if you build it they will come” isn’t necessarily true when it comes to your marketing efforts. You need to

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet user has at least one email account. A recent research conducted by Radicati found that there 3.8 billion active email accounts. That’s half the population

Email marketing is still so important when it comes to marketing a professional services firm. It provides a professional and direct medium that allows businesses to reach out to their leads and customers/clients. It enables you to stay in contact with your audience, it’s affordable, it increases brand awareness and it’s timely.

Email campaigns like