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The Right Way to Sell Your Services on LinkedIn

By Stefanie M. Marrone on August 15, 2022
Posted in LinkedIn, Social Media
The Right Way to Sell Your Services on LinkedIn

While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any…

15 Practical Marketing Actions to Take in August

By Stefanie M. Marrone on August 9, 2022
Posted in Content Marketing, Lead Generation, Legal marketing, Marketing, Personal Branding
Marketing yourself during the summer

August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this…

How to Create a Marketing Strategy For a Law Firm Merger

By Stefanie M. Marrone on August 8, 2022
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Networking, Public Relations, Social Media
2Marketing Strategy During a Law Firm Merger

Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.

I have –…

An Easy Way to Build Relationships and Create Content for LinkedIn

By Stefanie M. Marrone on August 8, 2022
Posted in LinkedIn, Networking, Social Media
An Easy Way to Build Relationships and Create Content for LinkedIn

Here’s a quick way to build relationships on LinkedIn and in real life – write a recommendation for someone who has done an extraordinary job for you on a project,…

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August Hashtag Holidays to Incorporate Into Your Social Media Calendar

By Stefanie M. Marrone on July 31, 2022
Posted in LinkedIn, Social Media

Consider incorporating hashtag and social media holidays into your content calendar.

These holidays – which occur every month – provide opportunities to stand out, show pride in a cause you…

A Simple Way to Build Your Brand and Business on Social Media

By Stefanie M. Marrone on July 31, 2022
Posted in Personal Branding, Social Media
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The next time you go to a conference or attend a webinar, use it to build your own brand and network.

This means you need to be actively present, meaning…

10 Ways to Raise Your Profile on LinkedIn

By Stefanie M. Marrone on July 28, 2022
Posted in LinkedIn, Social Media
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It’s hard to imagine but LinkedIn hasn’t always been a tool for us to build our brands and businesses.

In fact here’s a photo of me from then. This is…

Three Ways to Use LinkedIn’s Notifications Tab to Build Your Network and Business

By Stefanie M. Marrone on July 28, 2022
Posted in LinkedIn, Social Media
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Here’s an easy and effective way to leverage LinkedIn for business development and networking – use information and updates about your connections from the Notifications tab to build stronger relationships.…

Three Easy Ways to Become More Visible on LinkedIn While Building Your Network

By Stefanie M. Marrone on July 26, 2022
Posted in LinkedIn, Social Media
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Here are three easy ways you can become more visible on LinkedIn and build your network at the same time.

Leaving a meaningful comment on others’ posts is one of…

Secrets of Going Viral on LinkedIn During the Slow Days of the Summer

By Stefanie M. Marrone on July 25, 2022
Posted in LinkedIn, Social Media
I never post with the intention of going viral but I always post with intention

You can go viral on LinkedIn during the summer and on the weekend.

My post last week surprised even me by going “viral” especially since it was a Saturday in…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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