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How to Create a Social Media Campaign for World IP Day

By Stefanie M. Marrone on April 25, 2021
Posted in LinkedIn, Social Media
World IP Day (2)

If you have an intellectual property law practice you should be doing a social media post for World IP Day, which is on April 26.

World Intellectual Property Day shines…

Five Ways to Build Your Presence on LinkedIn Starting Today

By Stefanie M. Marrone on April 24, 2021
Posted in Branding, Content Marketing, LinkedIn, Personal Branding, Social Media
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Just a quick reminder that we all start from scratch when it comes to our social media presence, building our business and our brand. Me included.

Use the LinkedIn platform…

Get Excited: Some Cool New Features Are Coming to LinkedIn

By Stefanie M. Marrone on April 23, 2021
Posted in LinkedIn, Social Media
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There are some new cool features coming to LinkedIn soon of which you should take note.

  • Video cover image on individual and company profiles. This is a great way to

…

Do You Have Good LinkedIn Manners?

By Stefanie M. Marrone on April 23, 2021
Posted in LinkedIn, Personal Branding, Social Media
LinkedIn dos and donts

Do you have good LinkedIn manners?

Have you ever had someone post a comment on your LinkedIn post that includes a link to an article of theirs on the same…

Why Professionals Struggle to Build Their Professional Brands on LinkedIn

By Stefanie M. Marrone on April 22, 2021
Posted in Content Marketing, LinkedIn, Personal Branding, Social Media
Personal Brand You

Why do some professionals struggle to build their personal brands on LinkedIn? Because they start with the wrong mindset.

They focus on themselves and their services. They use social media…

Why You Should Create a Campaign for Administrative Professionals Day

By Stefanie M. Marrone on April 20, 2021
Posted in Career Development, Content Marketing, LinkedIn, Social Media
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Administrative Professionals Day is tomorrow Wednesday, April 21. It’s a work holiday recognizing the contributions of assistants and office staff and showing appreciation for them.

Ways to celebrate the day…

LinkedIn Introduces New Weekly Invitation Limit to Crack Down on Spammers

By Stefanie M. Marrone on April 19, 2021
Posted in LinkedIn, Social Media
Untitled design (14)

In some very welcome news for those of us who are often targeted by LinkedIn scammers and spammers, there’s a new rule that’s finally going to eliminate annoying spammy emails…

LI New Cute Banner (3)

How to Add or Change the Background Photo on Your LinkedIn Profile

By Stefanie M. Marrone on April 16, 2021
Posted in LinkedIn, Personal Branding, Social Media

It’s really important to have a custom background image on your LinkedIn profile today. It’s a free and easy way to brand yourself and because it takes up so much…

Hashtag Dont

How to Make Sure No One Ever Sees Your Posts on LinkedIn

By Stefanie M. Marrone on April 15, 2021
Posted in Business Development, Business Referrals, Career Development, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media

I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.

  • Don’t mass tag people in

…

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The One Thing You May Be Missing When Crafting Social Media Posts With Hashtags

By Stefanie M. Marrone on April 14, 2021
Posted in hashtags, LinkedIn, Personal Branding, Social Media

Many people and businesses are forgetting one important thing when crafting their hashtags.

Hashtags are a great way to expand the reach of your company or brand. By adding hashtags…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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