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Hashtags 101: Why You Should Check Each Hashtag on LinkedIn Before You Use Them

By Stefanie M. Marrone on February 5, 2021
Posted in Content Marketing, hashtags, LinkedIn, Social Media
Hashtags IP

Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.

Just changing a…

Why the Number of Likes, Comments and Shares You Get on a Social Media Post Doesn’t Tell the Full Story

By Stefanie M. Marrone on February 4, 2021
Posted in Content Marketing, Social Media
invisible (1)

Remember just because someone doesn’t like or comment on your LinkedIn posts doesn’t actually mean that they don’t:

– See your post
– Read what you have to say
–…

Why Accurate Headlines Are So Important in Your Content

By Stefanie M. Marrone on February 4, 2021
Posted in Content Marketing, Marketing
headline

I recommend you read this Law360 article and my good friend Keith Maziarek’s take on the drivers behind the data.

There’s a great need for legal industry professionals to help…

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Why You Should Share Other People’s Content on Social Media

By Stefanie M. Marrone on February 2, 2021
Posted in Diversity & Inclusion, Social Media

Do you share other people’s content on social media? If not you should! Not only does it help your audience learn, but it also helps to:

– Build rapport
–…

What You Should Post on Social Media to Amplify Your Brand

By Stefanie M. Marrone on February 1, 2021
Posted in Content Marketing, Personal Branding, Social Media
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I’ve found the key to social media success is to post content of value to your target audiences in an authentic and engaging way, to choose the right platforms for…

How I Changed my LinkedIn Content Strategy and Achieved Personal Success

By Stefanie M. Marrone on January 31, 2021
Posted in Content Marketing, LinkedIn, Motivation, Personal Branding, Personal Development, Social Media
D0031650-2002-4A8C-AD10-351E2562DF2B

A couple of years ago I changed my LinkedIn strategy.

I almost didn’t though even though these posts generated the most likes, comments and feedback.

Why?

Because the posts showed…

How to Customize the Ads you see in Your LinkedIn News Feed

By Stefanie M. Marrone on January 30, 2021
Posted in LinkedIn, Social Media
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While you can’t remove ads from your LinkedIn feed, you do have control over the ads you see and you can take action to ensure that you don’t keep seeing…

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When Social Media Goes Viral – The Bernie Sanders Mittens Meme and How You Can Use it in Your Marketing

By Stefanie M. Marrone on January 26, 2021
Posted in Social Media

I have to admit, I have been having way too much fun looking at memes involving Bernie Sanders and his mittens.

In case you’ve been living under a rock and…

Your Quick LinkedIn Promotion To-Do List

By Stefanie M. Marrone on January 26, 2021
Posted in Events, LinkedIn, Social Media
to do list

Today one of my clients asked me to provide a quick list of things their employees can do to promote events and other items posted by the company on LinkedIn…

Hashtags 101: How Changing Just a Few Characters Can Make a Huge Difference in Your Hashtag Strategy

By Stefanie M. Marrone on January 26, 2021
Posted in hashtags, LinkedIn, Social Media
hashtag strategy (1)

It is so important to check the number of followers that a hashtag has before you use it.

Just changing a letter can make a huge difference in the number…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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