If your goal is to grow your business and brand on LinkedIn (which it should be!), here’s what you need to do:
- Have a strong foundation – meaning a more
How to More Easily Use LinkedIn to Build Your Brand and Business
How to Be More Targeted With Your Social Media Efforts to Achieve Your Goals
There are so many ways to use social media for branding and business development but not all of them are effective.
It’s never been more important to use social media
20 Lessons I’ve Learned in 20 Years of Working
Here are some things I’ve learned the hard way over my nearly 20 years in legal and a couple years as a magazine journalist that I wanted to share.
I
Hashtags 101: Why You Should Check Each Hashtag on LinkedIn Before You Use Them
Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.
Just changing a
Why the Number of Likes, Comments and Shares You Get on a Social Media Post Doesn’t Tell the Full Story
Remember just because someone doesn’t like or comment on your LinkedIn posts doesn’t actually mean that they don’t:
– See your post
– Read what you have to say
–
Why Accurate Headlines Are So Important in Your Content
I recommend you read this Law360 article and my good friend Keith Maziarek’s take on the drivers behind the data.
There’s a great need for legal industry professionals to help
Why You Should Share Other People’s Content on Social Media
Do you share other people’s content on social media? If not you should! Not only does it help your audience learn, but it also helps to:
– Build rapport
–
What You Should Post on Social Media to Amplify Your Brand
I’ve found the key to social media success is to post content of value to your target audiences in an authentic and engaging way, to choose the right platforms for
How I Changed my LinkedIn Content Strategy and Achieved Personal Success
A couple of years ago I changed my LinkedIn strategy.
I almost didn’t though even though these posts generated the most likes, comments and feedback.
Why?
Because the posts showed
How to Customize the Ads you see in Your LinkedIn News Feed
While you can’t remove ads from your LinkedIn feed, you do have control over the ads you see and you can take action to ensure that you don’t keep seeing