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When Social Media Goes Viral – The Bernie Sanders Mittens Meme and How You Can Use it in Your Marketing

By Stefanie M. Marrone on January 26, 2021
Posted in Social Media

I have to admit, I have been having way too much fun looking at memes involving Bernie Sanders and his mittens.

In case you’ve been living under a rock and…

Your Quick LinkedIn Promotion To-Do List

By Stefanie M. Marrone on January 26, 2021
Posted in Events, LinkedIn, Social Media
to do list

Today one of my clients asked me to provide a quick list of things their employees can do to promote events and other items posted by the company on LinkedIn…

Hashtags 101: How Changing Just a Few Characters Can Make a Huge Difference in Your Hashtag Strategy

By Stefanie M. Marrone on January 26, 2021
Posted in hashtags, LinkedIn, Social Media
hashtag strategy (1)

It is so important to check the number of followers that a hashtag has before you use it.

Just changing a letter can make a huge difference in the number…

How to Format Your Content for LinkedIn for Maximum Impact

By Stefanie M. Marrone on January 26, 2021
Posted in Content Marketing, LinkedIn
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The way you format your LinkedIn posts is just as important as what you say.

You have just 1300 characters to get the attention of your audience so use it …

How to Overcome Your Top Worries With Your Content Marketing Efforts

By Stefanie M. Marrone on January 25, 2021
Posted in Content Marketing, Social Media
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Content marketing is not one of those marketing efforts where you see immediate results. It’s a long-term investment that will likely not show ROI for some time.

In addition, if …

super admin

What You Need to Know About the New LinkedIn Page Admin Roles

By Stefanie M. Marrone on January 21, 2021
Posted in LinkedIn

Have you suddenly noticed the words “Super Admin view” appear on your LinkedIn company page? I did one day and looked into it further.

LinkedIn has expanded the rollout of…

How You Can Use Social Media Effectively Right Now

By Stefanie M. Marrone on January 20, 2021
Posted in Facebook, Instagram, LinkedIn, Social Media, Twitter

Social media has never been more important or build your brand and business especially while social distancing and individuals continue to use social to vet and research you.

Here are…

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How to Create a Strategic Custom LinkedIn Headline

By Stefanie M. Marrone on January 20, 2021
Posted in LinkedIn, Personal Branding, Social Media

Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you…

Why it’s Important to Find Your Authentic Voice When Creating Social Media Posts

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Instagram, LinkedIn, Marketing, Personal Branding, Social Media, Twitter
Find your voice

Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand’s personality shine through in everything you share on social media.

Be yourself. Be authentic.…

Sales

Social Media Advertising Basics

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Instagram, LinkedIn, Social Media

While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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