It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building
10 Ways to Take Your Content Marketing Efforts to the Next Level
Successful content marketers are social media, marketing and SEO specialists – it’s not hard to master all of these. Here are some tips for optimizing your content:
- Research and then
Should You Keep Your Personal and Professional Social Media Profiles Separate?
As you are building your personal brand on social media, you will need to decide whether you should keep your personal and business accounts separate.
There is no right
Five Small Yet Impactful Actions to Take on LinkedIn Today
I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of
How to Create Instagram Content That Will Help You Gain More Followers
I get a lot of questions about Instagram, and whether an organization or an individual needs a professional Instagram account.
Everyone has to make that determination for themselves based on
10 Ways to Get More Engagement on Your LinkedIn Posts
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be
Why You Should Maintain Soft Communication and Consistent Touchpoints with Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships
How to Grow Your LinkedIn Network During Social Distancing and Beyond
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.
Your
What to Do During Downtime to Build Your Brand and Business
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that
How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts
A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.
First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.