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How to Create a Client-Centric Annual Review

By Stefanie M. Marrone on December 29, 2022
Posted in Client Development, Content Marketing
Client Centric Year in Review

Here’s a content idea to engage with your clients and prospects this time of year – send them a client-focused year-in-review email.

An effective year-in-review email strengthens confidence in your…

How to More Effectively Reuse and Repurpose Your Existing Content Resources

By Stefanie M. Marrone on December 27, 2022
Posted in Content Marketing, LinkedIn, Marketing, Social Media
F88F4AC8-428E-4D6E-95B2-0061E332EEC8

Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and…

How to Unplug From Work During the Holidays

By Stefanie M. Marrone on December 23, 2022
Posted in Personal Branding, Personal Development
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It can be challenging to fully unplug from work during the holidays, especially if you have a lot of responsibilities or if you run your own business.

But taking a …

Six Ways to Effectively Use Your Holiday Downtime to Build Your Personal Brand

By Stefanie M. Marrone on December 22, 2022
Posted in Personal Branding, Personal Development, Social Media
Me and Scarlett

The next week and a half of downtime during the holidays is a gift to spend with family, friends and your pets but also to focus on YOU!

Here are…

12 Marketing Actions to Take During Downtime

By Stefanie M. Marrone on December 18, 2022
Posted in Business Development, Career Development
Marketing Actions to Take During Downtime

The end of the year is approaching but you shouldn’t take a break from marketing yourself and your business. In fact, there is so much opportunity to stand out as…

Seven Ways to More Effectively Use Your Downtime to Build Your Brand

By Stefanie M. Marrone on November 22, 2022
Posted in Branding, Holiday Card, Social Media
Six Ways to More Effectively Use Your Downtime to Build Your Brand

The long Thanksgiving weekend is a great time to focus your brand and business.

Of course take time to be with your family, but when you need a break from…

How to Create an Industry Survey and Resulting White Paper

By Stefanie M. Marrone on November 8, 2022
Posted in Content Marketing, Evergreen Content
content idea create an industry survey

An effective but not often enough used way to raise your profile and enhance your industry stature in your niche is to publish insightful and valuable content. One of the…

Why Email Marketing Needs to Be at the Top of Your Marketing Strategy

By Stefanie M. Marrone on September 28, 2022
Posted in Business Development, Client Development, email marketing, Marketing, Networking, Personal Branding, Social Media
Why Should You Use Email Marketing

There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.

Why? Because it puts the content directly into their…

Six Reasons to Use Social Media Today

By Stefanie M. Marrone on September 19, 2022
Posted in LinkedIn, Social Media
6 Reasons to Use Social Media Today

Social media is an easy and effective way to build your network, brand and business – especially since the social distancing time of Covid.

Social media helps us stay top…

Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy

By Stefanie M. Marrone on September 8, 2022
Posted in LinkedIn, Social Media
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Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.

1 –…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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