LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

To show you just how easy (and beneficial) LinkedIn is to use, take a look at my new JD Supra article on some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert, and bring in leads. For a quick sneak peek, I broke them down above in the graphic.