There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a strategy and plan is essential and will make you more efficient.

Here is a quick checklist for how social media can benefit and help your organization that I hope inspires you.

A social media strategy can:

  1. Increase brand awareness
  2. Generate leads and sales
  3. Grow your brand’s audience
  4. Reinforce buying decisions
  5. Enable you to generate your own positive buzz about your employees and organization (think owned media versus earned media)
  6. Help with recruiting and retention efforts and highlight your company culture
  7. Improve your SEO results
  8. Drive traffic to your web site
  9. Help you stay top of mind with your clients and prospects
  10. Highlight your thought leadership content and enable you to showcase your expertise in various areas