It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building…
Your social media bios are others’ first impression of you and your brand.
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Repeat after me, someone else’s perception is not your reality. Now say this over and over until you actually believe it.
Here’s the thing about the statement, people will say things about you based on their viewpoints or life experiences that aren’t necessarily true. They may form an opinion of you based on erroneous or partial information, believe rumors about you that are untrue or say mean things about you for different reasons such as jealousy, insecurity, selfishness or having a hidden agenda.
Whatever it is, what somebody thinks about you is not your reality. You must have strong self-confidence and values so that you do not let others opinions negatively affect you. You certainly can listen to constructive criticism from those who care about you, and if there are shreds of truth in it, take it for what it’s worth and use it to make yourself a better person. But do not take what other people say about you at face value and base opinions about yourself on it especially if you disagree with what they say or it’s mean spirited in nature. You know yourself better than anyone else, and you shouldn’t be swayed by what others think about you from their vantage point, especially if they’re not coming at it from a place of good.
One of the most-read articles I’ve written was about mean girls, so I think I struck a chord. That makes me sad because I know so many of us encounter mean girls in our personal and professional lives at every age and stage of our lives.
I find that success brings the haters out the woodworks. Some people you thought were your friends turn out not to be. People are fickle. Nothing in life is certain. I’ve learned the hard way to be very careful who I trust and let my intuition guide the way. I had seen red flags with each of these people that I chose to ignore and it hurt me in the end.
Your high-quality friends are the ones who celebrate with you, rather than let their envy get the best of them. They support you no matter what – good and bad. They are like family.
People are judging and hating on you right now. Some people will like you and then change their mind about you or never like you at all (for no reason) and there’s nothing you can do about it. No amount of people-pleasing or convincing will help. If someone doesn’t like you, there’s no point in trying to convince them to. Why bother – you don’t need that! Just live YOUR life and be unapologetically YOU.
I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of…