I get a lot of questions about Instagram, and whether an organization or an individual needs a professional Instagram account.
Everyone has to make that determination for themselves based on
I have always been a dog person and although I didn’t grow up with a dog, the second I could get one I did.
My first dog was an English
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.
Your
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that
One of my clients asked me to try out a Google Ads campaign to help him bring in new clients. It’s been successful so far in terms of leading to
A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.
First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, friends, family members, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand.
The lines between our personal and professional lives are getting blurrier by the day in today’s hyper-connected digital world. As a result, it’s imperative to take cautionary steps to protect your professional reputation and brand, while also embracing social media as a necessary networking, business development and branding tool, especially in today’s environment. Here’s how.
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.