I am a true believer in the positive power of social media, but it does have its downsides. As the lines between our personal and professional lives get blurrier by
How to Use LinkedIn’s New Photo Tagging Feature for Brand Building and Lead Generation
LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it).
I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek.
Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm on other social media platforms, such as Facebook, Twitter and Instagram. It helps to to make your content more powerful because posts with images do better than those without and by tagging key individuals in those posts, you’ll have higher engagement on those posts.
When you tag someone in a photo on LinkedIn (to do it, just use the @ sign and type in their name – you can see an example of a completed post on the right), they will receive a notification (in the notification section and/or via email depending on their settings) that you added them and this tagged photo becomes linked with the associated user’s LinkedIn profile. Viewers can click on the connection’s name to navigate to their profile. You can tag up to 30 people per photo (wow!).
Some helpful facts about photo tagging on LinkedIn:
- A LinkedIn member doesn’t need to be connected with you as a first degree connection in order tag you or to be photo tagged by you.
- As the author, you can remove tags at any time after you create a post.
- You can remove tags of yourself on any post at any point.
Announcing Upcoming Legal Marketing Association Webinar on Leveraging Your Social and Content Marketing Efforts and a Recap from #LMA19
I’m back from the 2019 Legal Marketing Association Annual Conference in Atlanta where I presented a workshop and was a one of the LMA Facebook Live correspondents (you can watch
How to Maximize Your LMA Annual Conference Experience (and Raise Your Profile!)
The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve
The Dark Side of Social Media: Why You Should Never Comment on Politics or Controversial News Online
As you all know, I am a huge believer in the power of social media – that it can amplify your brand in so many powerful and wonderful ways, and
How to Get Selected for a Speaking Opportunity
Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead
Why You Should Never Use Fruit Emojis in Your LinkedIn Profile
Lately, I’ve been receiving a lot of LinkedIn requests from people I don’t know, which I don’t accept, because, well I don’t know them and they’re usually trying to pitch
Why You Should Say Yes to LinkedIn (and Four Easy Ways to Engage With Your Connections)
Today, networking online is just as important as networking in person. And in the professional world, LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. LinkedIn also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.
I know that many of you have LinkedIn profiles but you aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. Let me assure you that it is 100% worth your time especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.
In fact, to further underscore the importance of the social network, your LinkedIn profile is often the first or second Google search result when someone searches for you online. In addition, LinkedIn is free and easy to use.
To show you just how easy (and beneficial) it is to use, here are some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads:
Sometimes All You Have to Do Is Just Ask to Get What You Want – Try It!
I recently achieved two major professional successes by putting myself out there and asking for them. I know it sounds a bit, well, basic, but I felt really good about
Here’s a Sneak Peek Into my 2019 LMA Annual Conference Session in This Q&A
I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session.