It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
How do you become successful and build a strong professional online brand (that also grows your business?)
By focusing on producing your own original valuable content every day and not…
The number of hashtags you use in a LinkedIn post is so important to the success of your post.
Too few is not good. Too many is not good. Not…
If you look at this LinkedIn post example, you’ll see why the first two lines of your post are the most important in terms of capturing your reader.
Oftentimes, LinkedIn…