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How to Create a Strategic Custom LinkedIn Headline

By Stefanie M. Marrone on January 20, 2021
Posted in LinkedIn, Personal Branding, Social Media

Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you…

Why it’s Important to Find Your Authentic Voice When Creating Social Media Posts

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Instagram, LinkedIn, Marketing, Personal Branding, Social Media, Twitter
Find your voice

Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand’s personality shine through in everything you share on social media.

Be yourself. Be authentic.…

Sales

Social Media Advertising Basics

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Instagram, LinkedIn, Social Media

While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as…

Guest Post: Why You Should Use LinkedIn Messaging

By Stefanie M. Marrone on January 19, 2021
Posted in LinkedIn, Networking
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This is a guest post by Joshua Baron, a lawyer in private practice in Salt Lake City, Utah.

Messaging is the best and most underutilized tool on LinkedIn.

I used…

How to Become Successful When You’re Just Starting Out on LinkedIn

By Stefanie M. Marrone on January 15, 2021
Posted in LinkedIn, Personal Branding, Social Media
Success

For lawyers and other business professionals, LinkedIn is THE social media network in which you should invest your time and effort.

If you’ve never believed in the value of LinkedIn…

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How to Easily Create Subtitles or Captions for Your Social Media Videos

By Stefanie M. Marrone on January 12, 2021
Posted in Facebook, Instagram, Instagram, LinkedIn, Personal Branding, Personal Development, Social Media, Twitter, Video

Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t…

Update to LinkedIn Stories – You Can Now Tag Individuals in Posts

By Stefanie M. Marrone on January 12, 2021
Posted in LinkedIn, Marketing, Networking, Personal Branding, Personal Development, Social Media
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Update to LinkedIn stories – you can now tag people in your posts!

LinkedIn just enabled users to tag people in posts using the @ sign. A list of people…

Your 2021 Social Media Cheat Sheet

By Stefanie M. Marrone on January 11, 2021
Posted in LinkedIn, Marketing, Networking, Personal Branding, Social Media, Twitter
Social Media Marketing Post

Here are a few must-incorporate ideas to grow your social media presence and clout, and your followers, for firms of any size or individuals in 2021.

Commit to enhancing your…

How to Write Social Media Posts That Will Actually Be Read

By Stefanie M. Marrone on January 11, 2021
Posted in Facebook, LinkedIn, Personal Branding, Social Media, Twitter

Quality vs. quantity is one of the questions I get a lot about posting to social media.

I’m also asked how to write posts that will be read and seen…

PSA: Please Stop Posting on Social Media and Marketing Your Company During Today’s Events at the Capitol

By Stefanie M. Marrone on January 6, 2021
Posted in LinkedIn, Social Media
stop sign

I have a very timely and important social media and marketing PSA for you today.

Don’t post anything further on social media or do any marketing at all today and

…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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