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Thank you to the New York Law Journal and Mid-Market Report for publishing my new article, “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”

Your most important job right now is to lay the foundation for when we return to “normal” and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period. 

Business Development Tips

It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.

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It’s a challenging time for everyone in terms of generating new business.

Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with…

Stefanie Marrone Headshot by Barry Benton Gittings

It’s never been more important to have a strong online presence than it is today.

Social media offers a powerful platform to strategically and authentically present yourself, your capabilities, your…

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My super smart friend Jamie Mulholland published an article on Law.com with some terrific advice for those business professionals who are finding themselves with extra free time on their hands…

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We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.

As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.

Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.

While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.

There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.