June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.

Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.

While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.

Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.

Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.

For over 20 years, Edie Reinhardt has worked with professional service firms to increase their name recognition, position themselves as industry experts and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.

Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing and business development roles within professional media companies. Learn more about her in this Women Who Wow profile.