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June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
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Women Who Wow: Edie Reinhardt
For over 20 years, Edie Reinhardt has worked with professional service firms to increase their name recognition, position themselves as industry experts and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.
Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing and business development roles within professional media companies. Learn more about her in this Women Who Wow profile.
Women Who Wow: Alycia Sutor
Alycia Sutor is a Managing Director at consulting firm GrowthPlay where she provides organizations with research-based insight to maximize human potential in the areas of business development and revenue growth.
Women Who Wow: Elena Cutri
Get to know Elena Cutri, the Director of Education Services at Lexis Nexis in this Women Who Wow profile.
Elena is a lifelong learner at heart and an educator by trade who partners with clients around the world to guide their software adoption strategy. She leads a team of professional trainers who create effective and engaging learning for today’s Modern Learner.
Elena is an adjunct professor at a Chicago college where she teaches public speaking and group communication skills. She volunteers as chair of a 3,000-parent network for a Special Education Resource Group in her community and leads a Girl Scout troop and teaches work-readiness classes for adults with special needs. She learns the most though from her husband and three children. Elena holds her MA in Corporate Communications from Northern Illinois University and a MBA in Marketing Management from Loyola University.