I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of
How to Strengthen Your Personal and Professional Relationships with a Few Simple Words
It’s often the little things that make a huge difference in brightening up someone’s day. Each of us has the power to lift up someone’s spirits.
I always say that
How to Create Instagram Content That Will Help You Gain More Followers
I get a lot of questions about Instagram, and whether an organization or an individual needs a professional Instagram account.
Everyone has to make that determination for themselves based on
Why Having a Puppy Makes You a Better Person
I have always been a dog person and although I didn’t grow up with a dog, the second I could get one I did.
My first dog was an English
10 Ways to Get More Engagement on Your LinkedIn Posts
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be
Why You Should Maintain Soft Communication and Consistent Touchpoints with Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships
How to Grow Your LinkedIn Network During Social Distancing and Beyond
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.
Your
What to Do During Downtime to Build Your Brand and Business
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that
How to Use Google Ads to Bring in Leads and New Business
One of my clients asked me to try out a Google Ads campaign to help him bring in new clients. It’s been successful so far in terms of leading to
How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts
A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.
First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.