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New LinkedIn Feature – How to Add and Edit Automatic Captions on LinkedIn

By Stefanie M. Marrone on November 15, 2022
Posted in LinkedIn, Social Media
New LinkedIn Feature - Captions Automatically Added to Videos Posted on LinkedIn

Yesterday I realized I had access to a new LinkedIn feature when I posted a video to the platform. LinkedIn now automatically adds captions to videos when you upload them.…

Take the Gratitude Challenge This Thanksgiving

By Stefanie M. Marrone on November 15, 2022
Posted in Career Development, Leadership, Motivation, Personal Development, Wellness
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As we approach Thanksgiving, it’s a time for giving thanks for all that we have and all of those in our lives who have contributed to that bounty – both…

Upcoming Webinar: How to Build Your Personal Brand in Person and Virtually

By Stefanie M. Marrone on November 10, 2022
Posted in Events, Personal Branding
how to build your personal brand in person and virtually

If you missed the Legal Marketing Association Northeast Conference program on how to build your brand in person and virtually, don’t worry as you can register for a webinar on…

How to Create an Industry Survey and Resulting White Paper

By Stefanie M. Marrone on November 8, 2022
Posted in Content Marketing, Evergreen Content
content idea create an industry survey

An effective but not often enough used way to raise your profile and enhance your industry stature in your niche is to publish insightful and valuable content. One of the…

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How to Create a Social Media Post to Honor Veterans Day

By Stefanie M. Marrone on November 8, 2022
Posted in Corporate Social Responsibility, LinkedIn, Social Media

Veterans Day is a day on which we honor and remember our veterans, and thank them for their service and their sacrifices to our country.

Initially meant to celebrate world…

Five Ways Anyone Can Build Their Personal Brand

By Stefanie M. Marrone on November 7, 2022
Posted in Branding, email marketing, Events, Personal Branding, Podcast
The five essential marketing activities for professional service firms (2)

In the saturated and competitive legal market of present day, it’s just not enough to be the very best at what you do to keep bringing in new business and…

Why You Need to Focus on Building Your Personal Brand Today

By Stefanie M. Marrone on November 1, 2022
Posted in Branding, Personal Branding
Branding yourself helps you stay top of mind with the people who can refer work to you, hire you and recommend you for opportunities. It's simply not enough to be great at what you do in a saturated field. 

Years ago when I worked at a certain law firm, it was frowned upon for employees to speak at conferences (or even attend them), post original content on LinkedIn, write…

How to Create a Unique Corporate Holiday Card

By Stefanie M. Marrone on October 31, 2022
Posted in Content Marketing, Holiday Card, LinkedIn
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It’s fall y’all! In addition to consuming copious amounts of pumpkin lattes and pumpkin cookies, you should consider is creating a content and social media campaigns around the idea of…

Six Ways to Increase Your LinkedIn Personal Network

By Stefanie M. Marrone on October 30, 2022
Posted in Career Development, Lead Generation, LinkedIn, Social Media
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Every business professional should have more than 500 LinkedIn connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively.

While the number of connections you have shouldn’t…

Three Networking Success Strategies After Attending a Webinar or Work Conference

By Stefanie M. Marrone on October 26, 2022
Posted in Motivation, Networking, Personal Branding, Social Media
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Every conference or webinar is an opportunity to brand yourself and strengthen your professional network. Don’t be one of those people who just heads right out of an event or…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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