It would be great if after hitting “publish” on a new piece of content that your connections will notice it and it will be widely read. But in reality, it
Become a Content Master: How to Ensure Your Content Doesn’t Go Unnoticed
15 Tips to Improve Your Social Media Efforts
Social media success is about what you post and when you post. Here are a few quick tips to improve your social media efforts.
- Address the pain points and important
Seven Types of Posts you Should Share on LinkedIn
It’s not enough to have a social media presence, it’s about what you say, how you say it and when you say it. In case you’ve run out of ideas
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
The savviest social media marketers only craft social media posts with a strategic mindset to support their firms’ and their lawyers’ business development efforts. If the post doesn’t support your firm’s strategic goals, immediately abort mission.
Now, that being said, not every post you create should solely focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry and devoid of personality and heart.
…if the post doesn’t support your firm’s strategic goals, immediately abort mission.
Firms should also showcase their “softer” side, which can support their business development efforts as well, because clients want to see that their outside counsel has multidimensions to their firm.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. For example, intersperse posts about firm life, pro bono and community service activities, as well as profiles on current lawyers and alumni, and photos from firm events depicting individuals at the firm engaging with each other socially.
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with Deborah Farone.
In the podcast, Deborah and I discussed the strategies and
9 Tips to Expand the Reach and Power of Your Content
Have you ever wondered why some of the content you post to social media performs really well (with a high number of likes, comments and shares) and some posts don’t?
How to Write Stronger Client Alerts and Blog Posts
As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to
11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.
A Great Example of Social Media Marketing from Gittings Legal
I love this infographic by Gittings Legal Photography on how to look your best on virtual meetings. I also love the colorful and easy-to-read visual they created to showcase their
Last Chance to Register for Tomorrow’s Free Social Media Online Program
I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm