The legal landscape is as competitive as ever, with numerous firms vying for the attention of a discerning clientele. For new entrants, standing out can be a challenge. This is where content marketing, especially through articles and blog posts, becomes invaluable. Let’s delve into the benefits and strategies of content marketing for newly formed law firms.
Holiday cards are still an important touchpoint with your clients and prospects that you should incorporate into your marketing strategy.
I recommend sending out an e-card – it’s easier (as long as you have a targeted mailing list), cheaper and more direct especially with many people now working from home on a full time or hybrid basis. Here’s how to create a creative holiday card.
Successfully launching a new practice in a law firm with a new lateral hire requires a mix of strategic planning, clear communication, marketing and proper integration of the new hire into the firm’s culture. Here are some key steps to ensure your lateral hire and their new practice is successful at your firm.
Building a brand and nurturing a business to success isn’t just a task, it’s a journey filled with continuous learning, experimentation and creativity. It’s a process where you offer solutions, add value, and help your clients. As the business environment evolves, so must your strategies. Here are 20 tips to guide you in elevating your brand and business.
Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem.
Staying informed about the latest trends and adopting effective strategies is crucial for these firms to remain competitive and thrive in today’s evolving legal marketplace.
This article by Chris Fritsch and Stefanie Marrone explores seven important business development and marketing trends and provides practical strategies to help smaller and mid-size law firms achieve success.
Leveraging social media has become indispensable for businesses across all industries, including law firms.
Embracing social media is no longer an option; it is a strategic imperative for law firms aiming to expand their reach, build brand authority and foster meaningful connections with clients, prospects, referrals, alumni, the media and other interested audiences.
In this article, I will delve into the transformative power of social media for law firms, exploring 12 compelling reasons why adopting an effective social media strategy is key to thriving in the digital age.
Alumni relations programs are a crucial aspect of any successful law firm. They serve as a bridge between the firm and its former attorneys, fostering a sense of community, networking opportunities, recruiting and potential client referrals.
However, one of the most significant mistakes I have observed in law firm alumni relations programs is the exclusion of certain groups of people. This exclusionary approach can prove to be detrimental to the firm’s reputation, employee morale and overall growth potential. Here’s how to do it better.
As if we all needed another social media platform to manage Threads, Mark Zuckerberg’s highly anticipated competitor app to Twitter, has finally arrived. Here’s what law firms and legal professionals need to know about it.
After working in law firm marketing for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers, Super Lawyers and Chambers.
If you want to keep your employees during this Great Resignation, here’s how.
Focus on your employees.
Ask what can make them more comfortable or supportive. It’s so simple but