The summer is a great time to hit the reset button on your marketing efforts and focusing on LinkedIn should be an integral part of that.
Today, LinkedIn should be
10 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level
How to Write Better Client Alerts and Blog Posts
One of the most effective marketing strategies for lawyers is writing client alerts and blog posts on a regular basis. Publishing content like this establishes you as a thought leader
Why Storytelling is Key to Content Marketing Success Today
Each of my highest rated posts on LinkedIn have one thing in common. I shared a story in them. I used storytelling to connect with my network. I stood out
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
Five Steps to Create a Successful Social Media Strategy
Do you have a social media strategy or are you just posting occassionally or even regularly without goals and concrete direction?
If you don’t, you need to create one ASAP
Four Steps to Marketing Success by Deborah Farone
This is a guest post by the brilliant Deborah Farone. She is the former CMO of Cravath and Debevoise & Plimpton and now runs a successful marketing strategy consulting
Webinar Replay – How to Effectively Use LinkedIn Creator Mode and LinkedIn Newsletters
Is LinkedIn Creator Mode right for you? Are you curious about using LinkedIn newsletters?
LinkedIn newsletters can help with brand awareness, establishing subject matter authority and expertise and of course,
How to Effectively Keep in Touch with Your LinkedIn Connections to Grow Your Brand and Business
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
28 Practical Success Tips for Today’s In-House Counsel (Guest Post by Dimitri Mastrocola)
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts