It’s fall y’all! In addition to consuming copious amounts of pumpkin lattes and pumpkin cookies, you should consider is creating a content and social media campaigns around the idea of
How to Create a Unique Corporate Holiday Card
Why Creating an Alumni Relations Program is One of the Best Investments You Can Make in Your Law Firm
My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
1 –
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy
The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of
Women Who Wow: Sylwia Jenner
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make
Why Selecting the Right Company Swag is so Important for Your Business and Brand
I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it
How to Use LinkedIn as Your Blog
Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.
That’s because each LinkedIn post is a blog post. And your LinkedIn account is your
The Right Way to Sell Your Services on LinkedIn
While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any