In the saturated and competitive legal market of present day, it’s just not enough to be the very best at what you do to keep bringing in new business and
Five Ways Anyone Can Build Their Personal Brand
How to Create a Unique Corporate Holiday Card
It’s fall y’all! In addition to consuming copious amounts of pumpkin lattes and pumpkin cookies, you should consider is creating a content and social media campaigns around the idea of
Six Ways to Increase Your LinkedIn Personal Network
Every business professional should have more than 500 LinkedIn connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively.
While the number of connections you have shouldn’t
Three Networking Success Strategies After Attending a Webinar or Work Conference
Every conference or webinar is an opportunity to brand yourself and strengthen your professional network. Don’t be one of those people who just heads right out of an event or
Seven Ways to Build a Stronger LinkedIn Network
How many LinkedIn connections do you have?
If you are mid- to senior-level in your career, you should have more than 500 LinkedIn followers/connections. If you don’t, you aren’t truly
How to Ensure That Your Content Shows Real ROI
I am often asked to show how communications efforts can show real ROI. Why should firms invest in PR, social media, content marketing or branding instead of focusing on business
Why Creating an Alumni Relations Program is One of the Best Investments You Can Make in Your Law Firm
My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
Three Ways to Use LinkedIn Groups to Build Your Brand and Business
LinkedIn Groups are great way to increase your visibility and make new connections that can ultimately help grow your business.
A lot of people don’t know how to effectively use