In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day out, to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
Your competitors are likely doing more, and so should you.
The good news is that there are many strategies and tactics available to lawyers at any stage of their careers – such as content marketing, social media, public speaking and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.
A strong personal brand helps to differentiate you in the market, enables you to establish yourself as a leader in your industry and gives you a competitive edge. The purpose of having a strong brand isn’t just about being well known in your field, it’s about leveraging the power of your reputation and expertise so that it helps you achieve your business goals.
In my new JD Supra article, “20 Ways to Build a Stronger Professional Brand – Starting Today,” I explore how to set actionable personal branding goals for lawyers and execute on them. The article delves into how lawyers at any size firm can stay top of mind with clients, prospects and referrals using various personal branding techniques tailored to their strengths and interests. The ideas come from my many years of working with lawyers who inspire me, and I hope you find some inspiration in the article to try something in the article too. Take a look and let me know what you think!