You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so much more than the number of likes, comments or shares you have.

It’s about engagement, lead generation, and retaining and delighting current clients with your posts and interactions. In my latest JD Supra article, “How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals,” I explore how to make sure that your firm’s social media strategy directly supports your business development goals – because if it doesn’t, what’s the point? In fact, abort mission immediately! Take a look at my article for more tips on how to be smarter about ensuring your social strategy supports the bottom line and revenue growth.