If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.
LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share a PDF, Word document or PowerPoint presentation.
LinkedIn is a platform on which users want to learn, grow and connect. Think about what kind of content will be valuable to your target audience on LinkedIn. Repurpose an alert or blog post, create an infographic to break down complex terms or recycle your newsletters. Create a one-page cheat sheet or list of tips. Always include your branding and contact information on these materials to make it easy for people to get in touch with you.
As with every content format on LinkedIn, your PDF, Word document or PowerPoint needs to be visually appealing so people will pay attention.
One of the easiest ways to get started sharing documents in your LinkedIn posts is to repurpose content that’s already working well for you. Take a popular blog post or PPT and create a PDF version using an easy-to-use tool like Canva.
To attach a document to a new post, click on the paper icon and navigate to the PDF, Word document or PowerPoint you want to upload.
After you select your document, LinkedIn will upload it and display a dialog box. From here, add a document title, text and hashtags to improve visibility in search results. This is a great way to bring complex information to life individually appeal to your audience.