Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.
- Develop a client-centric approach to social media – craft every post with them in mind.
- Showcase the human side of your brand
- Seek authentic relationships not just followers
- Write value-added content that speaks directly to your clients and prospects and in their language
- Post regularly and consistently to stay top of mind with your followers
- Use visuals to bring each post to life
- Develop a hashtag strategy to raise post visibility
- Use LinkedIn groups to promote your posts
- Create an editorial calendar to plan out future posts
- Focus on helping over selling and showing versus telling
- Reuse and repurpose your greatest hits
- Follow your competitors to find inspiration
- Be yourself and tell personal stories to develop a unique voice
- Give back and share others’ content
- Always write with your clients/customer in mind (success = being client-centric)
- Be patient – it takes time to see social media success
- Use shortened links to save character count and provide analytics
- Optimize your accounts for engagement (use keywords, create strong bios and about sections)
- Incorporate paid social into your strategy
- Set up a “pod” of people who will like, comment and share your posts
- Learn the best times to post and share content.
- Ensure your employees know how to share content to tap into their valuable networks. If not set up a training.
- Use tools to monitor and track your performance, and refine your content
I would love to hear your thoughts for other tips that have worked for you.