Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.
The best way to promote yourself and your services is to provide value and help others. So many people and companies forget that.
They think if they post about the closing of a big deal or their latest Super Lawyers or Chambers rankings, they will stand out.
But what clients care more about other factors when hiring outside counsel such as “do I like working with you? “Do you care about me?” and “Will you be responsive?”
Me-centric or self-promotional content is not strategic personal branding in my opinion because doesn’t teach or help your audience. It’s all about you.
When you do marketing right, you don’t need to tell people how great you are. It’s implicit. It’s conveyed in your content. That is so much more powerful than telling people about your accomplishments.
Your goal is to serve and help others. If you don’t do that you won’t reach your full potential here on LinkedIn and with any other marketing that you do.
Let me show you a better way to do it.
It’s about being consistent while making it manageable as you valence the demands of your already very full life.
It involves using what you already have, telling stories, being authentic interesting (and not bragging). It’s showing versus telling.
It’s about being real while being professional.
When you do content right you never actually have to sell yourself or your products or services.
And so many of you have a great content already – you’re just not maximizing it.
Repurposing your content is smart marketing that enables you to increase its visibility.
It also saves you time so you don’t have to keep creating new content.
I’m launching a LinkedIn group coaching program in February to help you do all of this more effectively while having fun.
You’ll learn from me and from others in the legal industry, while building valuable relationships.
Message me if you are interested in learning more. There are a limited number of spots available at the introductory rate, so invest in yourself soon.