Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.

The best way to promote yourself and your services is to provide value and help others. So many people and companies forget that.

They think if they post about the closing of a big deal or their

You can make your content work harder and smarter for you by repurposing and updating your content into:

  • Blogs
  • Videos
  • Podcasts
  • Case studies
  • Multiple social media posts
  • Company history/milestones
  • Collages
  • Lists
  • Webinars
  • CLE programs
  • Email blasts
  • Daily digests
  • Newsletters

You can also:

  • Post the same content to multiple  LinkedIn groups
  • Update past articles and repost

As a founding partner of SeltzerFontaine, a legal search firm based in Los Angeles, and former practicing lawyer, Valerie Fontaine has assisted hundreds of attorneys with their career transitions and partnered with our employer-clients in achieving strategic growth. She places attorneys with law firms, corporate law departments, governmental entities and nonprofits, and consults on career

I posted about content paralysis earlier this week and it struck a chord with a number of people on LinkedIn, not just lawyers, so I wanted to delve deeper into the topic in this video.

Many of us – including myself – struggle with content paralysis. I can’t tell you how many half-finished

It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this

Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want to be unemployed right now because businesses aren’t going to be as quick to hire – they want to see how the coronavirus pandemic will

A friend sent me this today and it really hit home for me on so many levels.

She said “You fall, you rise, you make mistakes, you live, you learn. You’re human, not perfect. You’ve been hurt, but you’re alive. Think of what a precious privilege it is to be alive – to breathe, to

It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and businesses are being closed. Employees are being sent home to work. Entire industries are suffering.

In this environment, legal marketers are grappling with how to