I posted about content paralysis earlier this week and it struck a chord with a number of people on LinkedIn, not just lawyers, so I wanted to delve deeper into the topic in this video.
Many of us – including myself – struggle with content paralysis. I can’t tell you how many half-finished articles I have on my computer or the notes section of my phone. But they don’t do me any good sitting there.
Many of us are perfectionists, which can derail our content creation efforts. And some of it comes from procrastination. And being overwhelmed with regular work.
For lawyers, most blog posts or client alerts are about developments in the law, so every minute counts when it comes to distribution, especially when your competitors are writing about similar topics. Don’t let others beat you to it!
Be okay with putting yourself out there. Remember your good is good enough.
Content today doesn’t have to be long to be good. Most people skim articles anyway. And you’re also not trying to win a Pulitzer Prize.
Time is of the essence.
Let’s change that!
The most important piece of advice I have for you and me is to create and distribute content while the topic is hot. Embrace the idea of good enough.
You simply can’t give 100% to everything 100% of the time anyway – don’t fall into the content paralysis trap.
Don’t let your competitors win the attention that YOU deserve.
The weekend is a great time to catch up on your writing – as is the summertime so use this time wisely.
Remember scheduling time on your calendar is a great way to get those articles finished. If you are a morning person, aim to find some quiet time then and likewise if you’re more of a night person, do it in the evening. If you have a commute, that was always a great time for me to write.
If you have any advice on how you combat contact paralysis please feel free to put it in the comments!
And join me for a program on August 18 on how to use the summertime to enhance your marketing efforts.
And don’t forget, done is better than perfect.